"Imagine slipping into a dress that carries a story — the first linen design we ever created, hand-embroidered with meaning and love by Deerah lovely ladies. Since 2021, these pieces have become icons of elegance. An everyday essential, embraced by women who seek both beauty and depth. Navy Blue, Black, Olive Green, and Burgundy Red evoke a feeling, a memory, a mood. It’s more than a dress — it’s a piece of our beginning, waiting to become part of your character." Sara Jayyusi - Founder / Creative Director

We are proud to be working with Palestinian women in refugee camps in Jordan. As women in marginalized communities, they are constantly paid unfairly. Your purchase ensures they have sustainable income to lift themselves out of poverty.

As first-generation immigrants to Canada we are passionate about preserving our heritage and creating a space for fellow Palestinians to connect to their culture through fashion. By founding Deerah, we hope to showcase our love for our roots and encourage everyone to see beauty in what makes them unique.