About Deerah

At Deerah, we are dedicated to preserving and illuminating the art of traditional Palestinian embroidery, known as Tatreez. Our mission is to challenge the notion that only "Western-style" clothing is fashionable by offering timeless pieces that celebrate our unique cultural identity. Our collections feature authentic designs that reflect the rich history and artistry of Tatreez. Each piece tells a story, connecting the wearer to a tradition that has been passed down through generations.

Social responsibility in Sustainable Slow Fashion

We all benefit when we lift each other up. A large part of our traditions are centered around community, family and moral code. It is extremely important for us to pave the way for those of us that need it.

All of our products are made in Jordan in our efforts to support small businesses and low-income families in Arab countries. All our hand-embroidered pieces are done in-house by the hands of refugee women artisans. You can see highlights & behind-the-scene footage of them doing embroidery on our Instagram page daily.

We partner with different charities in Jordan that support refugees, women in-need and low-income families.

All pieces we produce (machine & custom hand-embroidered clothing) revolve around sustainability. The origins of our fabrics, threads, designs are transparently traced, our design & production teams are fairly paid.

What Sets Us Apart

Our commitment to sustainability is evident in every piece we produce, whether machine or custom hand-embroidered. We ensure our design and production teams are fairly compensated. We don't produce in bulk quantities. Machine-embroidered pieces are either custom-made or produced in limited quantities. All hand-embroidered pieces are made-to-order. By focusing on sustainable slow fashion, we honor our cultural heritage while promoting ethical practices.

Social Proof

Our customers' testimonials highlight the impact of our work and the quality of our products. We take pride in the positive feedback and the community we've built around our brand.

Founders

We are a couple residing in Jordan with roots from Palestine and Lebanon. We are passionate about preserving our heritage and creating a space for fellow Palestinians to be creative. By founding Deerah, we hope to build a brand that encourages everyone to see beauty in what makes them unique and reverse the systematic erasure of our culture.

As we set out on our journey, we hope you can join us in building a brand that showcases our love for our roots and gives back to our communities in-need.

Reach out to Sara (sara@deerah.co) & Omarr (omarr@deerah.co).