اه يا قلبي - Ah Ya Qalbi! (Oh my heart!)
"This cotton linen set was designed to resemble prints and colors found on the textiles the women wore at home. And to signify a phrase I would also hear from the Fallahi women say a lot was "ah ya qalbi" meaning "oh my heart". Used to describe their despair or a way to answer someone's calling or "yes dear"
- Sara Jayyusi - Founder of Deerah