Our new ready to wear collection inspired by Palestinian spring flowers and a longing to be in Palestine during this fleeting season.

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Feature of The Month: Hand embroidered double-face Majdalawi Jacket

A reversible , double-faced jacket balancing utility and beauty. One side features hand-embroidered suede, the other is Majdalawi fabric, a traditional woven fabric from Gaza. The removable hood and versatile wearing possibilities were designed for maximum utility, effortless styling with representation. The floral motif was inspired by Palestinian spring flora, a symbol of resilience and beauty.

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Hand-embroidered Linen Collection

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Bags

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What people are saying about Deerah

Honoring the Women Behind Each Thread

Working Together Against Financial Exploitation in Fashion

We are proud to be working with Palestinian women from refugee camps in Jordan. As women in marginalized communities, they are constantly paid unfairly. Your purchase ensures they have sustainable income to lift themselves out of poverty.

Learn how your purchase is heavily impacting the artisans at Deerah.

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Decolonizing fashion, one piece at a time

We are a couple residing in Jordan with roots from Palestine and Lebanon. We are passionate about preserving our heritage and creating a space for fellow Palestinians to be creative. By founding Deerah, we hope to build a brand that encourages everyone to see beauty in what makes them unique and reverse the systematic erasure of our culture.

As we set out on our journey, we hope you can join us in building a brand that showcases our love for our roots and gives back to our communities in-need.

Sara Jayyusi & Omarr Daylaq

  • Deerah is a sustainable brand that aims to preserve the art and create timeless pieces that can be worn every day while still maintaining and preserving a unique Palestinian identity.

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  • "We love everything about Deerah. Founded by a couple with Palestinian and Lebanese roots."

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  • "A brand focused on traditional embroidery, Deerah has designed the ideal suit for your katb-ktab, your engagement party, and anything else that needs a bold bit of flair."

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