A world of heritage, gently crafted by the hands that carry it forward

Deerah was born from a belief that beauty lies in heritage — that every stitch of Tatreez, the art of Palestinian embroidery, tells a story worth preserving. What began as a dream to revive cultural craftsmanship has grown into a movement that empowers women, sustains traditions, and weaves identity into fashion.

Early Beginnings

It all started humbly — with frequent visits to refugee camps in Baqaa camp, Amman, and Gaza camp, Jerash (northern Jordan). We met women whose embroidery carried generations of history but whose skills were fading from lack of opportunity. Together, we began creating small pieces from their homes — one dress, one pattern, one story at a time.

Over time, these home visits grew into something larger: a vision to build not just clothing, but livelihoods.

Deerah: Right Now

Empowering Women, Stitch by Stitch

Today, Deerah runs its own production workshop in Jordan, employing talented refugee women artisans who hand-embroider every custom and bridal piece. We pay sustainable monthly salaries, provide transportation allowances, ensure they receive income and dignity — regardless of order volume.

Each piece you purchase directly supports these women and their families — offering them not charity, but steady work, stability, and a sense of belonging. Through Deerah, many have stepped outside their homes to work for the first time, gaining confidence, community, and independence.

But this is only the beginning.

Our View of The Future

Deerah’s vision reaches far beyond its current workshops. Our goal is to build a self-sustaining ecosystem — where every embroidered thread uplifts more women, revives more heritage, and reconnects more people with the soul of Palestinian craftsmanship. We aim to expand our network of artisan hubs across the region, invest in advanced training programs, and create educational initiatives that preserve traditional techniques for generations to come.

As Deerah grows, so will our responsibility — to our artisans, to our culture, and to the planet. We’re working toward a future where every Deerah piece embodies circular design, ethical sourcing, and social empowerment at scale. A future where handmade elegance doesn’t just tell a story of heritage, but actively writes a new one — of hope, progress, and pride.

Beyond Fashion — A Movement of Meaning

Every Deerah piece — whether ready-to-wear, custom, or bridal — carries a thread of heritage and hope. We blend traditional tatreez patterns from across Palestinian villages with timeless modern silhouettes, making heritage fashion relevant for today’s world.

We work exclusively with local small businesses and suppliers, ensuring that every element — from fabrics to finishes — supports sustainability, transparency, and fair wages.

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What We Stand For

  • Fair Pay

    Creating long-term fair pay for women through dignified craftsmanship.

  • Heritage

    Modernizing Palestinian embroidery so it lives on for generations.

  • Sustainability

    Producing in limited quantities, fairly, and responsibly — never in excess.

  • Community

    Giving back through local partnerships with lesser known artisans & businesses.

Our Founders: Sara & Omarr

We are a husband-and-wife team based in Jordan, with roots from Palestine and Lebanon. Deerah is our way of keeping culture alive — of reminding the world that fashion can be meaningful, personal, and deeply human.

Through Deerah, we aim to preserve what was once at risk of disappearing — and to ensure that every thread woven into our garments carries not just beauty, but purpose.

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