Your Support. Our Artisans. An Enormous Impact.
The Hands That Carry Our History Forward
A Deerah hand-embroidered piece begins long before fabric is cut or thread is chosen.
It starts in the hands of women who carry lost memories, undervalued skills, and unwithering resilience stitched, onto canvas, to clothes.
Our artisans are not a production line in a factory. They are mothers, daughters, sisters, caretakers, and masters of an art passed down through generations. Some are refugees, ALL are tatreez protectors.
When you wear Deerah, you carry their story with you.
Craft Rooted in Survival, Not Trend
Tatreez was never a "decoration". It was identity, geography, and belonging fused into clothing. Some tatreez patterns tell where a woman came from, what season she lived in, and what story she & her community carried.
For most of our artisans, this craft became less heritage, much more survival.
Displacement interrupted homes, education, and livelihoods. Tatreez became a way to rebuild the fractured dignities.
We chose not to modernize the craft by commercializing its soul. We chose to honor it by sustaining the women who keep it alive.
What Your Purchase Truly Supports
When a client chooses Deerah, the impact is tangible and deeply human. An impact that's heard in their warm laughs, felt in the tenderness of threads & seen in the striking spectacles that Deerah artisans make.
Some real stories that your purchases helped make possible:
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Home repairs and safer living conditions: Leaking roofs fixed. Heating installed. Flowing water restored.
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Education for the next generation
School fees covered. University tuitions paid. Dreams resumed instead of postponed. -
Financial independence
With consistent incomes, our artisans can plan, save, and decide for themselves. -
Preservation of cultural heritage
Skills taught forward, not forgotten with time.
This is not charity. This is skilled work. Fairly compensated.
Fair Pay at Deerah is a Mission, Not a Slogan
Our artisans are paid per piece and per thread with transparency and respect. We don't rush them with tight timelines. We don't overwork them. We don't cut corners or underprice their efforts. We don't maximize value & minimize return.
This allows our artisans to:
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Work passionately
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Balance family responsibilities
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Produce embroidery at the level that you & the craft deserve
Luxury should never come at the cost of under-appreciated labor. At Deerah, craftsmanship is visible. It's appreciated & reflected on the beautiful people behind it.
Beyond a Transaction
We do not believe impact should be abstract. When you invest in a hand-embroidered Deerah piece, you are not “supporting a cause.” You are directly participating in a shared future where special heritage creates big opportunities.
A dress becomes:
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A semester funded
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A rent covered
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A skill passed from mother to daughter
- A tender touch in the hands that made it
This is why our pieces are not mass-produced. They are made with intention, patience, and traceability.
Impact in Numbers
Some of the greatest impact stories, that Deerah - alongside your trust & purchases - has written:
- Artisans Currently Supported = 11
- Education Supported = 6
- Homes Improved = 4
- 13000+ hours of hand embroidery completed since the opening of Deerah workshop in Amman, in May 2024
- Artisans Upskilled = 16
- Retention & Repeat Employment Rate = 90+%
- Fair Payment Rate = 100% on-time since inception (every Thursday)
Why This Matters to Us
Deerah was built on the belief that fashion can be beautiful and responsible. A type of responsible fashion that firms down roots instead of uprooting. Our clients deserve transparency, not vague promises.
Our artisans are not behind the brand. They are the brand.
One Piece. Many Lives Touched.
A Deerah hand-embroidered piece (bridal, evening to name a few) is not mass-produced. It is patiently made, carefully embroidered, and responsibly compensated.
When you choose Deerah, you are choosing to wear something that gives back without asking for applause.
You are wearing:
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Hours of practiced hands
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Generations of knowledge
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A woman’s ability to proudly say "I provide for my family through my own work"