Reviving Tradition. Redefining Fashion.

A new era begins.
Welcome to Palestinian embroidery, reimagined.

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Bringing You Closer to Home

At Deerah, we believe that Palestinian embroidery is a beautiful form of artistry, a complex language of resistance and a reminder of a full life lived by Palestinians facing systematic erasure.

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Hand-embroidered Linen Collection

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Embroidered Baguette Bag - Deerah

October Spotlight - The Embroidered Baguette Bag

"My sister , who lives in Canada, was wearing our embroidered baguette bag, when a non-Palestinian Canadian stopped her and said, ‘That’s a Deerah bag, isn’t it?’ When she told me, I was honestly stunned. I never imagined creating something that could transcend borders, something instantly recognizable, even far from home."

Sara Jayyusi - Founder / Creative Director

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Bags

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Honoring the Women Behind Each Thread

Working Together Against Financial Exploitation in Fashion

We are proud to be working with Palestinian women from refugee camps in Jordan. As women in marginalized communities, they are constantly paid unfairly. Your purchase ensures they have sustainable income to lift themselves out of poverty.

Decolonizing fashion, one piece at a time

We are a couple residing in Jordan with roots from Palestine and Lebanon. We are passionate about preserving our heritage and creating a space for fellow Palestinians to be creative. By founding Deerah, we hope to build a brand that encourages everyone to see beauty in what makes them unique and reverse the systematic erasure of our culture.

As we set out on our journey, we hope you can join us in building a brand that showcases our love for our roots and gives back to our communities in-need.

Sara Jayyusi & Omarr Daylaq

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  • Deerah is a sustainable brand that aims to preserve the art and create timeless pieces that can be worn every day while still maintaining and preserving a unique Palestinian identity.

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  • "We love everything about Deerah. Founded by a couple with Palestinian and Lebanese roots."

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  • "A brand focused on traditional embroidery, Deerah has designed the ideal suit for your katb-ktab, your engagement party, and anything else that needs a bold bit of flair."

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