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Our Story - Building Deerah's Values

Deerah ( dɪə-ruh) : Home / hometown – A place that feels familiar – somewhere you belong. When we started Deerah, our aim was for you to feel like carry a piece of home with you when you own one of our products. Deerah.co is a small start-up that aims to preserve and shed light on the art of traditional embroidery, hand-woven traditional rugs and other traditional accessories. Decolonizing Fashion : For as long as we know, we were subconsciously taught to believe that “western-style” clothing was the only way to look fashionable. We, at Deerah, want to challenge that idea by retailing timeless pieces that represent our unique identity. Social Responsibility: We all benefit when we lift each other...

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