Reviving Tradition. Redefining Fashion.

A new era begins.
Welcome to Palestinian embroidery, reimagined.

Shop the Collection

Bringing You Closer to Home

At Deerah, we believe that Palestinian embroidery is a beautiful form of artistry, a complex language of resistance and a reminder of a full life lived by Palestinians facing systematic erasure.

1 2
Heba - Hand Embroidered Beige Palestinian Dress Thobe - Deerah

Feature of The Month: Heba Hand-embroidered Thobe

Where tradition meets elegance. Crafted in soft beige crepe with a silk lining, by the tender hands of Deerah artisans, this thobe showcases intricate tatreez embroidery in rich gradient burgundy threads across the chest, sleeves, and six signature lines down the garment.

Palestinian heritage at its finest, inspired by Ramallah traditions.

The result: a piece that’s more than clothing. A statement of identity, craftsmanship, and heritage with every wear.

Learn More

Hand-embroidered Linen Collection

1 12
View all

Bags

1 5

What people are saying about Deerah

Honoring the Women Behind Each Thread

Working Together Against Financial Exploitation in Fashion

We are proud to be working with Palestinian women from refugee camps in Jordan. As women in marginalized communities, they are constantly paid unfairly. Your purchase ensures they have sustainable income to lift themselves out of poverty.

About Deerah

Decolonizing fashion, one piece at a time

We are a couple residing in Jordan with roots from Palestine and Lebanon. We are passionate about preserving our heritage and creating a space for fellow Palestinians to be creative. By founding Deerah, we hope to build a brand that encourages everyone to see beauty in what makes them unique and reverse the systematic erasure of our culture.

As we set out on our journey, we hope you can join us in building a brand that showcases our love for our roots and gives back to our communities in-need.

Sara Jayyusi & Omarr Daylaq

  • Deerah is a sustainable brand that aims to preserve the art and create timeless pieces that can be worn every day while still maintaining and preserving a unique Palestinian identity.

    Read More 

  • "We love everything about Deerah. Founded by a couple with Palestinian and Lebanese roots."

    Read More 

  • "A brand focused on traditional embroidery, Deerah has designed the ideal suit for your katb-ktab, your engagement party, and anything else that needs a bold bit of flair."

    Read More